Social Media Week Los Angeles: Using Social Media and Enterprise For Good
Social media is an ever-changing and ever-growing field in communication and with Los Angeles right next to the entertainment capital of the world, it was the perfect place for Social Media Week. Freedom and Fashion attended the LA Social Enterprise Panel located at The Station at The W Hollywood Hotel. The posh venue hosted various SMWLA events throughout the week and became a place where various talents in the social media industry could network.
The Social Enterprise Panel was moderated by Liz H Kelly (Goody Awards Founder/Former MySpace/Paramount Pictures) and was made up of seven social enterprise and entertainment start-ups, including Amber J Lawson (TWT Comedy Founder/ AOL/ Bablegum), Brent Freeman (Roozt.com Founder, CEO), Chris Brereton (Picture Healing Co-Founder/ Former Rockstar Avarice), Stacy McCoy (Give to Get Jobs/ Social Good Production Co), Bridget Hilton (LSTN Headphones), and Elizabeth Stewart (The Hub LA).
Roozt, one of FnF’s community partners, was recently featured on the Today Show on a segment called “Buy One Give One Shopping.” On the show, they highlighted companies that were doing good by giving back. We were ecstatic to also see our vendor partners from last year, Roma Provisions, featured. At the panel, Brent Freeman of Roozt shared how being featured on Today meant that their was a shift in consumer behavior. More and more consumers are caring about what they purchase and how the purchase can do good for the world. Moderator Liz Kelly agreed, citing that about “66 percent of people prefer to buy companies that are giving back.”
While everyone on the panel used social media and their companies to promote social good, they also challenged guests and attendees to utilize their talents and innovations to give back and to help others. Challenge accepted.